Video: How Colleges Are Turning Athletes Into Influencers

Video: How Colleges Are Turning Athletes Into Influencers

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The University of North Carolina at Chapel Hill is known for its sports programs, but now it has something else to offer its athletes: an opportunity to become an influencer. Sapna Maheshwari, a business reporter who covers social media for The New York Times, returned to her alma mater to learn more.

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Amelia Frost

I am an editor for Forbes Europe, focusing on business and entrepreneurship. I love uncovering emerging trends and crafting stories that inspire and inform readers about innovative ventures and industry insights.

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