Rosenfield Media Group Ups Sean Grabin To VP Of Literary Division
EXCLUSIVE: Rosenfield Media Group is promoting Sean Grabin to oversee the company’s Literary division as Vice President.
With the company for five years and most recently serving as a senior publicist, Grabin will run fully integrated campaigns for books, as well as provide day-to-day representation and consultancy to authors. He will also be part of the company’s executive leadership team for matters relating to literary and entertainment focused business.
The Lit division will be rounded out by Katie Fryback, who is in her fifth year at the company. Under Grabin’s leadership, it will go beyond traditional PR representation to also serve as a connector between the literary world and the entertainment industry. This includes but is not limited consulting with clients on the best path forward for options for television and film.
RMG’s literary roster spans non-fiction, fiction and advice/how-to. Clients include Alisyn Camerota (Combat Love, 2024), Dr. Tasha Eurich (Shatterproof, 2025), Robert Glazer (The Compass Within, 2025), Elise Hart Kipness (Close Call, 2025; Dangerous Play, 2024), Sacramento DA Thien Ho (The People vs. The Golden State Killer, 2025), Mick Hunt (How to Be a Leader When You’ve Never Had One, 2025), Dr. Michelle K. Johnston (The Seismic Shift in You, 2025), Marc Raimondi (Say Hello to the Bad Guys, 2025), and Stephanie Szostak (Self!sh, 2023).
RMG has also repped multiple New York Times bestsellers including Daymond John’s The Power of Broke, Rise and Grind, and Little Daymond Learns to Earn, Al Pacino’s Sonny Boy, and Scott Jurek’s Born to Run.
Grabin will also continue to work alongside and support RMG veteran Katie Feldman on clients that go beyond her role as a senior publicist that include television shows, documentaries and purpose-driven clients.
In a statement to Deadline, RMG’s Stan Rosenfield said, “Sean had a clear vision in taking RMG’s existing success in working with authors and growing it to a thriving division taking on a diverse set of subject matter. As he steps into this new role, he does so with a plan to provide representation and stewardship for his clients, while continuing to work closely with agents, managers and publishers on the best paths forward for each of their projects.”
RMG is an integrated media relations and strategies company that also doubles as a consultancy in the worlds of entertainment, business and sports. Clients have been recognized with a total of 26 Oscars, Emmys and Golden Globe Awards and over 100 nominations. RMG’s business division consults multiple Fortune 1000 companies and provides media strategies for a half dozen companies with 10-figure valuations.
