Why Pricing Needs a Behavioral Reset in an Era of Rising Costs

Why Pricing Needs a Behavioral Reset in an Era of Rising Costs

[ad_1] As rising costs squeeze margins, behavioral pricing techniques offer leaders a way to increase revenue without pushing prices beyond what customers will accept. Unsplash+ According to Bank of America’s recent Business Owner Report, 77 percent of business owners say their costs have risen—by an average of 18 percent—yet they’ve only raised prices by 12…

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